HubSpot Academy
Social Media Marketing
Comprehensive social media marketing certification covering platform-specific strategies, content creation, paid advertising, analytics, and community management.
Comprehensive social media marketing certification covering platform-specific strategies, content creation, paid advertising, analytics, and community management.
Earned in 2025 from HubSpot Academy, this certification provides a comprehensive understanding of social media marketing across all major platforms.
HubSpot Academy's Social Media Marketing certification is one of the most respected credentials in the industry. The program covers the full spectrum of social media marketing — from developing a social strategy aligned with business goals to creating engaging content, running paid campaigns, and measuring ROI.
I learned how to tailor content for each platform's unique audience and algorithm, build content calendars, leverage social listening tools, manage online communities, and create detailed social media reports that demonstrate business impact.
Issuer: HubSpot Academy
Year: 2025
Duration: 6 Hours
Core competencies gained through this certification.
Developed platform-specific strategies for Instagram, LinkedIn, Facebook, Twitter/X, YouTube, and emerging platforms like Threads.
Mastered content types, formats, and best practices for each platform. Created engaging visuals, videos, carousels, and stories optimized for algorithms.
Learned to plan, execute, and optimize paid campaigns on Meta Ads Manager, LinkedIn Campaign Manager, and Twitter Ads with A/B testing.
Built engagement strategies, handled customer inquiries, managed brand reputation, and fostered active online communities.
Set up social media dashboards, tracked KPIs, calculated ROI, and created actionable reports using native analytics and third-party tools.
Used social listening tools to monitor brand mentions, analyze sentiment, track competitor activity, and identify trend opportunities.
Tools and platforms I'm now proficient with.
I can help you build a social media strategy that drives engagement, followers, and revenue.