SEO & Analytics
SEO Audit — E-Commerce Brand
A complete SEO overhaul for a growing e-commerce brand, resulting in 150% organic traffic growth and a top-3 ranking for 45+ high-value keywords.
A complete SEO overhaul for a growing e-commerce brand, resulting in 150% organic traffic growth and a top-3 ranking for 45+ high-value keywords.
A mid-size e-commerce brand selling home decor products was struggling with low organic visibility despite having quality products and a well-designed website.
The client had been in business for 3 years but relied heavily on paid ads for traffic. Their organic search presence was minimal — ranking only for 12 low-volume branded keywords. They needed a sustainable, long-term organic strategy to reduce dependency on ad spend and build brand authority.
I conducted a full technical SEO audit, competitive landscape analysis, and keyword gap analysis. The project spanned 4 months and included on-page optimization, content strategy, technical fixes, and a strategic link-building campaign.
Client: HomeDeco (confidential)
Timeline: 4 months (2025)
Role: SEO Strategist & Consultant
Measurable outcomes that made a real business impact.
Monthly organic sessions grew from 2,800 to over 7,000 within 4 months.
Achieved top-3 Google rankings for 45 high-intent, high-volume keywords.
Organic-driven revenue grew from ₹45K to ₹1.9L per month.
Improved page speed and content relevance lowered bounce rate significantly.
A systematic process from audit to execution and optimization.
Deep crawl with Screaming Frog, identified 140+ issues including broken links, duplicate meta tags, missing schema, and slow CLS scores.
Mined 800+ keyword opportunities using Semrush and Ahrefs. Prioritized 120 high-intent keywords with manageable competition.
Rewrote title tags, meta descriptions, H1-H3 structure for 60 product and category pages. Added FAQ schema and optimized images.
Created 25 blog posts targeting informational keywords, a buyer's guide hub, and optimized existing product descriptions for search intent.
Resolved Core Web Vitals issues, implemented proper canonical tags, fixed pagination, and optimized XML sitemap submission.
Earned 18 high-authority backlinks through guest posts, digital PR, and broken link building on relevant home decor sites.
Tools and platforms that powered this project.
"Vinay transformed our organic presence completely. Within 3 months we were ranking for keywords we never thought possible. The ROI on this engagement has been extraordinary — our ad spend has dropped by 40% while revenue keeps growing."
Let's audit your current SEO health and build a custom strategy tailored to your business goals.