Video Editing & Motion Graphics
Product Promo — Motion Graphics
A 60-second high-energy product promo video combining live footage with custom motion graphics, driving a 28% boost in conversion rate for a SaaS startup.
A 60-second high-energy product promo video combining live footage with custom motion graphics, driving a 28% boost in conversion rate for a SaaS startup.
A SaaS startup needed a product launch video that would grab attention on social media and their landing page.
The client was launching a project management tool aimed at small teams. They needed a compelling video that explained the product's value proposition in under 60 seconds while feeling energetic and modern.
I produced a hybrid video combining screen recordings, live-action B-roll, and custom motion graphics. The video was optimized for both landscape (YouTube/website) and vertical (Instagram Reels/Shorts) formats. It became the centerpiece of their launch campaign.
Client: TaskFlow (SaaS Startup)
Timeline: 2 weeks (2025)
Role: Video Editor & Motion Graphics Designer
The impact the video had on the client's launch campaign.
Landing page conversion rate increased by 28% after embedding the video above the fold.
Instagram and LinkedIn posts featuring the video saw 3x higher engagement than static content.
The video accumulated over 50,000 views across platforms within the first 7 days.
15% of viewers who watched the full video signed up for a free trial of the product.
From raw footage to a polished promotional asset.
Collaborated with the client on a tight 60-second script and created a shot-by-shot storyboard for client approval.
Gathered screen recordings, stock B-roll footage, music tracks, and brand assets. Shot additional footage where needed.
Assembled the rough timeline in Premiere Pro, then added kinetic typography, logo animations, and data visualizations in After Effects.
Applied a consistent color grade matching the brand palette. Designed a sound layer with voiceover, background music, and SFX.
Created 5 format variants: 16:9 for web, 9:16 for Reels/Shorts, 1:1 for LinkedIn, plus 15s and 30s teaser cuts.
Delivered in multiple resolutions, added captions for sound-off viewing, and provided thumbnail recommendations.
Software that brought this project to life.
"The video exceeded our expectations. Vinay took our rough ideas and turned them into a polished, professional asset that perfectly communicated our value proposition. The motion graphics were next-level."
Let's create a video that tells your story and drives real business results.