Social Media Marketing
Instagram Campaign — Growth
A 90-day Instagram growth campaign for a lifestyle brand that grew followers by 12,000, boosted engagement to 5.2%, and drove over 200 direct sales.
A 90-day Instagram growth campaign for a lifestyle brand that grew followers by 12,000, boosted engagement to 5.2%, and drove over 200 direct sales.
A growing lifestyle and home decor brand wanted to build a strong Instagram presence and convert followers into customers.
The client had a well-established product line but a modest Instagram following of 3,200 with low engagement. They wanted to build a community around their brand, increase brand awareness, and most importantly, drive measurable sales through Instagram.
I designed and executed a 90-day comprehensive social media strategy covering content creation, community management, influencer collaborations, Instagram Ads, and performance analysis. The campaign transformed their Instagram presence from a stagnant gallery into a thriving sales channel.
Client: UrbanNest (Lifestyle Brand)
Timeline: 90 days (2025)
Role: Social Media Strategist
Tangible outcomes from the 90-day campaign.
Grew from 3,200 to 15,200 followers — a 375% increase in 90 days.
Average engagement rate climbed from 1.8% to 5.2%, well above the 1% industry average.
Over 200 products were sold directly through Instagram DMs and the Shop tab.
Over ₹3.2 lakhs in attributed revenue from the Instagram channel during the campaign.
A data-driven, community-first strategy.
Analyzed the account's current performance, competitor landscape, and target audience to create a data-driven content strategy.
Developed a 30-day content calendar with 4 content pillars: product showcases, behind-the-scenes, user-generated content, and educational reels.
Created 40+ high-quality Reels using trending audio, transitions, and hooks optimized for the Instagram algorithm.
Implemented a daily engagement routine: responding to comments, engaging with followers' content, and DM outreach sequences.
Partnered with 12 micro-influencers in the home decor niche for product features and takeover content.
Ran targeted Instagram Ads with A/B tested creatives. Weekly performance reviews to optimize spend and content direction.
Tools that powered the campaign.
"Vinay completely turned our Instagram around. What used to be a dead channel is now our biggest source of new customers. The growth was consistent, the engagement was real, and the sales numbers speak for themselves."
Let's build a social media strategy that turns followers into customers.